How To Pick Your eCommerce Platform

Get your store set up right, and the rest will follow. 

Whether your business is mainly bricks and mortar, part-time or fully online, the need for a fully responsive, easy to use digital shop is crucial to your ongoing success. But, we know from experience that the need to have your brand represented online along with appearing on all ‘The Socials’ (Twitter, Facebook, Pinterest, and Instagram etc.) can become massively overwhelming. Especially if your eCommerce platform is not as smashingly brilliant as it could be. 

Of course, the dreaded ‘admin’ (snore) is a necessary part of running any business; not just completing your tax returns but also with customer correspondence, orders, stock management, marketing, promotions…you get it. So rather than laying out a table of ticks and crosses of the various differences across eCommerce platforms, we’re going to run through what are the key factors to look out for when picking a place to set up shop and ultimately rock selling online. 

1. Google isn’t just a verb

As the most popular search engine in the world, Google has the power to get you seen, or not seen. With Search Engine Optimised URLs (and breathe) Stor can help your products get in front of eyeballs of potential customers when they need it. 

In essence, keeping your URLs simple and Google compliant by default. 

On top of search queries, the loading speed of your site needs to be really thought about. 

Hands up if you’ve given up on a slow loading page and found somewhere else that showed you what you were looking for in little to no time? Yep, we definitely have too. You’ll get a much higher retention of customers because of the quicker site loading speeds that building an eCommerce store on Stor offers. 

2. Keep it simple 

Look for a platform that makes your life as uncomplicated as possible. 

Stor believes that an online store should be just as easy to use for the owner as it is for the customer. With that in mind and with free reign on some exciting new tech, we created our very own drag ‘n drop shop builder, so you can design a shop completely tailored to your business, in just a few clicks. Simple! 

Even after the design stage, the ‘K.I.S.S.’ foundation keeps going on to the Admin section of the platform. With a straightforward layout, there’s no need for a dedicated forum discussion trying to figure out how to do something straightforward.  

For your customer; the advanced, auto-complete search function makes their experience beautifully seamless, and eases their journey to the checkout where they can choose from flexible shipping options. 

Basically, setting up a shop on Stor gives your customers the power to find exactly what they want, and fast. 

Simplicity is the key to brilliance.”

– Bruce Lee

3. Latest tech 

The digital retail landscape is evolving at a breakneck speed, does your platform use the most recent eCommerce advances under the bonnet? 

Stor proprietary software utilises the latest technology from the Google Cloud and Amazon’s S3 service, meaning that we can deliver powerful features, guaranteed speed and reliability. 

Did we mention our shopping cart with an Accordion Checkout Page where customers go through simple steps without leaving the page? A small but mighty feature specifically built for higher customer conversion, enough said? We think so.

4. Helps your bottom line 

So let’s get to the crux, we want to help you make money. But, that statement probably means nothing to you, as every website builder on the block is saying the same thing. Well, let’s look at some details (indulge us for a moment): 

Unlike other eCommerce building platforms, Stor includes everything all wrapped up in the monthly fee. We’re not dangling anything else in front of you for more money, or stuffing hidden charges into the fine print. 

Store owners who’ve chosen Stor have complete control over their sites and aren’t beholden to web developers when something needs tweaking. They can do it themselves, or speak to one of our friendly Stor Support team members who know the software inside-out and backwards to walk them through it. Why use a platform that makes you shell out extra cash on top of your monthly fees for a developer to change a few things? 

Passionate about helping people to create great-looking spaces to sell online, our customisable templates are built for conversion and are fully responsive. Stor will never ask you pay more to for your website to adapt to whatever device your customers are viewing you on. 

Stor also doesn’t charge card transaction fees. 

To coin a phrase “a penny saved is a penny earned” and that’s a lot of saved pennies.