According to estimates, nearly 70% of all online shopping carts are abandoned by customers. This means online retailers are missing out on a potential 200% increase in sales – and while we’re not saying every cart can be converted into a purchase, talking some of those customers into buying from you would be a good place to start.
There are many reasons people choose to leave without buying, from extra costs, to questionable payment portals and even just forgetting. With this in mind, we’ve put together 4 of the best ways for you to stop cart abandonment and boost your bottom line:
1. Emails
Abandoned cart emails will allow you to speak directly to shoppers who nearly went all the way. With eCommerce sites like Stor you can sit back and relax whilst we send out abandoned cart emails automatically. This gives you more time to focus on managing the day-to-day and will give customers who’ve forgotten what they were doing a little nudge in the right direction.
2. Secure, streamlined checkouts
Keeping payment information is safe is important to customers – that’s why a trustworthy site and payments portal is crucial if you’re going to get shoppers over the line. With 5 of the top 10 reasons for cart abandonment coming down to the trustworthiness of the site or errors in the checkout, having a safe and easy checkout process will change how your customers perceive your website. With Stor, our checkouts are optimized to increase conversions, while our safe and secure payments gateway allows customers to pay with all major card types.
3. Repeat customer offers
Another major turn off for would-be customers is price. Nearly 50% of all abandonments are owed to extra costs at the checkout, so why not offer customers something that will help them feel like they’re getting a good deal? Try using offers to give them money off, such as free shipping when a certain cart value is met – when the additional shipping fees are the problem, and customers are happy with the initial item price, this tactic could really make a difference.
4. Allow guest purchases
You’ve probably experienced it too; you go to buy something and right before purchase the merchant site informs you that you can’t buy anything without making an account first. It’s annoying – and for a quarter of all customers who leave without checking out their carts, it’s a deal-breaker. If you’re not with an eCommerce provider that allows guest checkouts, it’s time to make the switch! Stor will let customers buy through you with no hassle, so why not give it a try?
If you’d like an eCommerce space that makes all of our recommendations simple, then giving Stor a try is a no-brainer. Sign up today for a 14-day free trial, no commitments, and see what we mean!