The top 4 reasons your business needs an online shop
Have you started selling through an online marketplace, like Etsy, eBay or Depop? Are you wondering what life could be like if you had your own platform to sell through? The fact is there’s never been a better time to take control of your eCommerce.
Whether you’re an experienced seller, or just starting out, an eCommerce store will open up new possibilities for your business and help take you realise your potential – because being an entrepreneur doesn’t have to be difficult.
1. Take control of your product listings
When you’re working on a marketplace platform, you’ve got very little say in how your products are going to be marketed. While eBay has taken strides to allow some additional features, most marketplace platforms are limited in what they let you do.
When you list an item on an eCommerce platform like Stor, you get access to loads of options that will allow you to personalise your listings in a way that’s quick, simple and user-friendly.
2. Find a layout that suits your store
Branding is tough, especially if your store looks exactly the same as every other store on the platform. Having your own website lets you create your own unique look and feel, so you can stand out from the crowd. Be sure to look for a platform like Stor that will allow you to pick from a range of different templates so that you can find one that fits your brand’s tone and aesthetic.
3. Stand out from the crowd
With more sellers on Etsy than buyers, online marketplaces are hugely oversaturated with products and sellers. As a result, breaking through can be really hard, no matter how good your products are. With an eCommerce store, you can create a brand identity beyond your username and reviews on someone else’s site – when combined with effective SEO, you can ensure that your name is one that customers remember.
4. Your business is safe
One of the less-often discussed elements of leaving your business in someone else’s hands is the risk of having them take it away from you. All too often stores in marketplaces can be removed for violating terms of use, which can be confusing and hard to follow. Starting an eCommerce store isn’t just about looking better, it’s about guaranteeing the safety and security of your business. Whether it’s a side hustle or a full-time job for you, with an eCommerce platform you can sell whatever you want, however you want (as long as it’s legal of course!).
Ready to give it a go? Stor is the perfect platform to get you off the ground – sign up for your FREE 14-Day trial today, no commitments, and find out if eCommerce is right for you.