Looking to increase your online sales, fast? If your eCommerce store is in need of some orders, there are loads of simple ways to get people interested. We’ve narrowed down a few of the best ways to boost eCommerce sales so you can take your online store to the next level:
1. Coupon codes
When you’re trying to grow sales, the first thing you need to think about is who is the best target audience for your products. Any idea who that might be? Most of the time, it’s people you already know are interested.
One of the best ways to get would-be buyers over the hump is coupon codes – by offering customers a percentage off their orders the chance of them buying from you will increase dramatically. In fact, 60% of consumers are likely to try a new product as a result of a coupon, meaning that these are a no-brainer.
How you distribute these coupon codes is up to you. You could send them in emails to previous customers in your customer database to reward your biggest fans, or you could just display them on your front page to entice new visitors. We’d recommend a combination of both, with better offers available to repeat customers to keep them coming back for more.
With Stor, you can create custom discount codes which will allow you to offer free shipping, a fixed value or a percentage value off a customer’s cart total, making the whole process simple and fast.
2. Abandoned cart emails
Customers who have already bought from you are a great place to start – but so too are customers who nearly did. How many times have you put something in our basket and not followed through? It might surprise you to learn that over 69% of all carts are abandoned by users.
So, how do we stop this? Given that up to 48% of customers gave extra costs such as shipping as the reason they didn’t follow through with a purchase, a free shipping or nominal price reduction could make all the difference.
By sending emails containing discount offers to customers, you can give them a little extra push. Stor will do this automatically, ensuring that the customer doesn’t forget about your web store.
For new customers, visibility is key. Search Engine Optimisation (SEO) is the practice of optimising your website in certain ways to move your page up the rankings when someone uses a search engine. Ever noticed how what you’re looking for is normally on the first page of search results? This is exactly why.
Make sure it’s full of keywords that will help users find you (don’t overdo it, though – you should still aim to write coherently, as stuffing keywords in without making sense will actually harm your SEO rankings). Meta tags are what users will see when they search for keywords, so it’s important to get these right.
Another great way to improve your SEO is to get your site listed on Google and Bing, which can be done by contacting the relevant customer support teams.
Stor’s software does all the techy stuff for you – just plug a title and shop description into the SEO area and we can help optimise your web store for maximum visibility.
For new businesses, increasing your sales online can feel like an uphill struggle. By putting these steps into place, you can give your web store the best possible chance to succeed.
If you’re looking for an eCommerce builder that makes all of the above simple and easy, why not head to our website and start our FREE 14-day trial today?